We were appointed by South African Tourism to re-position positivity towards South Africa and showcase the countries art and culture in an unexpected way.
We kick started our campaign with a press and trade PR Launch at The Vinyl Factory in London’s Soho. Travel media, travel partners and influential bloggers were invited to take a ‘five-minute holiday’ and experience the vibrant world of South Africa using the Oculus Rift Virtual Reality technology.
When guests arrived at the venue, they found themselves in a ‘departure lounge’, before taking their position in one of our specially designed Oculus pods to embark on their trip.
The ‘five-minute holiday’ plunged guests into a vivid South Africa landscape including abseiling down Table Mountain, feeding an elephant, kite-surfing and cage diving with sharks. The 360-degree views, HD visuals and innovative binaural sound ensure that our guests really felt that they were fully immersed in the environment around them.
Guests then exited the pods into a South African bar experience complete with a DJ playing contemporary South African music, authentic South African street food was provided by Bunnychow and South African wine tasting courtesy of the Cape Wine Academy. The venue was dressed with iconic elements of South African along with immersive and video content projected onto the walls.