Pitch concepts for the launch of the ZPump fushion trainer. Reebok approached us to create an experience that enabled their target audience to easily try on the new trainers with an entising drive to store.
We proposed using a dome structure that can easily be deconstructed and moved to different locations. The interior of the dome used the latets tech enabling our audience to have a bespoke and unique experience.
The beauty of the Reebok ZPump Fusion is that it’s a trainer for everyone. It isn’t just for pro athletes or marathon runners but created for people who take part in a variety of sports or spend time at the gym. It’s a shoe that adapts to you, your running style and your needs.
‘Don’t change, adapt’ is an experience that focuses on the custom fit of the trainer, giving our audience a bespoke and inclusive experience that lets everyone try the trainers first hand.