We were tasked to activate a guerrilla style pop-up event during London Fashion Week to promote Diet Coke's new creative director for 2015 J.W.Anderson.
We wanted to create a fame moment to showcase Diet Coke’s collaboration with J.W. Anderson, usinglimited edition T-shirts, bottles and tote bags created for the partnership.
The guerrilla pop up was designed to appeal to Diet Coke and London Fashion Weeks fashionista audience and utilised Social media as the primary platform to engage with consumers. Consumers were invited to tweet in order to win a limited edition J.W. Anderson edition bottle, T-shirt and tote bag.