Coca-Cola 2015 over arching campaign was all about choosing happiness, With this we created the idea of giving a little bit of happiness to people when they lease expect it, during there daily commute.
We created a twitter powered vending machine, that let people choose there preferred Coke variant and and with a simple tweet they could be reward with a limited Coca-Cola t-shirt.
Many people also shared photographs of their T-shirts via Twitter. This gave a great social connection with the audience and enabled us to engage with everyone who took part and give them a personal thanks from @coca-colaGB.
As Coke experiential design lead I designed a simple but modular machine, that was unmissable, when going through one of the selected train station.