Coca-Cola was one of the main sponsors of the Rugby World Cup 2015. We were tasked to develop a experiential activation that would be present at many of the stadiums during the tournament.
During the summer we developed the Coca-Cola ‘Happiness Pod’ This comprised of four smile-activated vending machine. We rebranded it for RWC and put Coke Zero as the hero.
I developed the concept, and designed the pod both for the summer and Rugby activation