We were briefed on the launch for the New Coca-Cola Zero Sugar back in February. Developing a campaign to bring awareness of the new improved recipe, tasting more like Coca-Cola Trademark.
The experiential campaign was the lead project across all channels and needed to be both iconic, interactive and cause as much social reach as possible. As well as this we were given no guidelines on the new product, and had to create design guidelines whilst we were designing and building a 5 metre tall contour bottle filled with liquid that bubbled. We placed it onto a podium making it a total height of 6.5metres.
As well as the giant bottle, we had to design and develop a custom app, that work be activated by the can, and detect motion. Making the UX as simple as possible to stop any problems on the 12 city tour of the UK.
From the success of the UK launch, me and the account lead, has to create a toolkit that would work as a manual for the other markets to build and create this experience for the launch in Europe and America