It's not Christmas until you see the Coca-Cola Christmas truck advert!
This is the iconic Coca-Cola Christmas truck tour like never before. We was briefed to give life back to the truck tour which had been activated the same way for 6 years. We decided to do something a little special.
Heres what the consumers thought.
"As night falls the truck lights come on and everyone in the crowd cheers. The familiar chant of holidays are coming, holidays are coming begins, and we look up to see the truck begin to move! And not in the way any of us saw coming"
"“I wasn’t expecting that!” says Sophie Wiggins from Bath. “It’s a wonderful surprise.” Ai Nakagawa from Japan agrees, “That was so cool!” she says. The side of the truck has revealed a festive animation, which makes it look like we get a sneak peek inside."
Combined with the new Christmas animation, there’s also an interactive element. The animation is being powered by the audience’s festive cheer. All they had to do is post goodwill messages on Twitter while at the location using the hashtag #HolidaysAreComing for the chance to see their messages to appear on the side of the truck.