To launch the new Calvin Klein ck2 fragrance, a unisex scent targeted at millennials. We created a pop up retail store powered by social media. The external of the store was built from large LED screens, pulling in ck2 content and social posts. Inside consumers could test the new fragrance, interact with the campaign on iPads and talk to ck experts with also the opportunity to purchase. As part of the greater campaign we also created a activation for Selfridges, using the same concept, but on a smaller scale with a drive to instore.
As a new client me and the Account director on the project became fully immersed within the brand, become the main creative working on the campaign, overseeing all elements of design, production and build